Beauty Without Cruelty Cosmetics Beauty Without Cruelty Shampoo, Volume Plus For Fine Hair, 16-Ounce

I switched from the aussie/v05/citra shine to this, and WOW, what a difference! It is not as expensive as it seems because I need a lot less of this stuff to work than the cheaper shampoo I was using. I have very long but thin hair, it's half way down my back, and I only need a dime size amount to work. This has a very strong citrus smell, so strong it took me some time to get used to it. Without even blow drying, which I try not to do since it damages hair, I had a bit of lift at the roots after using this. Even after the first wash, my hair felt SOOOO much nicer than with any other shampoo I have used before. I can't exactly compare it to other organic shampoos, but going organic is the way to go and this stuff is definitely worth it!

In addition to being cruelty-free, containing no animal products, being made in the USA, and being reasonably priced, this is an excellent product. I'm 62, and have fine, thinning hair, but this product makes my hair feel thick, full, and shiny. I also love that it has a natural, non-perfumey aroma.

I have been using this shampoo and coordinating conditioner for about 3 months now. I have thin somewhat wavy hair, and shoulder length, but a lot of it. I was looking for something to help with volume since it gets greasy and weighed down quickly. This combo is great for my hair. It does a great job volumizing but leaves no residue - so my styling products work that much better, too. Some reviews say the product smells great - I don't think it does. It doesn't smell bad, tho, and it doesn't stay in your hair - it rinses clean, so my hair doesn't smell like it even if I don't put any styling products in. So, it works well for me and the bonus is knowing no cruelty to animals was involved with the development of the product!

I like this product, both because of its stance on animal testing and for the fact that it’s a quality shampoo. No residuals left in the hair and a very pleasant fragrance. Thank you.

This concept is wonderful and appreciated. The shampoo leaves hair soft and clean-feeling, but for some reason it darkens my white hair into a dusty gray color. Don't care for that at all.